Identity:
vector based personal logo
Lecture topic: Identity:
Who are we?
How we identify ourselves:
Most of us identify
ourselves as unique individuals by:
* the color of our hair
* the hairstyle we wear
* the clothes we wear
* jewelry we adorn on our
bodies
* logos we advertise
* icons and objects we
carry on a daily basis
What kinds of symbols,
icons, or images do you wear or carry to identify you as a unique person? Do
those objects denote underlying systems of beliefs, ideologies or questions?
__________________________________
Plenary exercise: Logo count
__________________________________
How do others identify us?
Face, (shape, eyes, mouth)
Voice (accent)
Genders
Height
Clothes
Hairstyle
Possibly ethnicity or race
Name
__________________________
IDENTITY POLITICS &
RACE
2. Coco Fusco
3. Fred Wilson
7. Orlan
8. Gillian
Wearing article
9. Barbie Liberation Organization
11. Barbara Kruger
12. Cindy Sherman
_____________________
The
Logo:
Logos: lo‧gos [loh-gos,
-gohs, log-os]
–noun
|
1. often initial capital letter)
Philosophy. the rational principle that governs and develops the
universe. |
|
2. Theology. the divine word or reason incarnate
in Jesus Christ. John 1:1–14. |
[Origin: 1580–90; < Gk lógos a word,
saying, speech, discourse, thought, proportion, ratio, reckoning, akin to légein
to choose, gather, recount, tell over, speak; cf. lection]
LO·GO n. A programming language developed for
teaching young children. Elementary exercises involve drawing geometric
shapes. |
lo·go A name, symbol, or trademark designed for easy and
definite recognition, especially one borne on a single printing plate or
piece of type.
|
Lo·gos n. 1.
Philosophy. a.
In pre-Socratic philosophy, the principle governing
the cosmos, the source of this principle, or human reasoning about the
cosmos. b.
Among the Sophists, the topics of rational
argument or the arguments themselves. c.
In Stoicism, the active, material, rational
principle of the cosmos; nous. Identified with God, it is the source of all
activity and generation and is the power of reason residing in the human
soul. 2.
Judaism. a.
In biblical Judaism, the word of God, which
itself has creative power and is God's medium of communication with the human
race. b.
In Hellenistic Judaism, a hypostasis associated
with divine wisdom. 3.
Christianity. In |
Pathos: pa‧thos [pey-thos, -thohs,
-thaws]
–noun
|
1.the quality or power in an actual life
experience or in literature, music, speech, a work of art, or other forms of
expression, of evoking a feeling of pity or compassion. |
|
2.pity.
"the film captured all the pathos of their situation" |
|
3.Obsolete. suffering. |
[Origin: 1570–80; < Gk páthos suffering,
sensation]
Ethos:
e‧thos [ee-thos, ee-thohs, eth-os, -ohs]
–noun
|
1.Sociology. the fundamental character or
spirit of a culture; the underlying sentiment that informs the beliefs,
customs, or practices of a group or society; dominant assumptions of a people
or period: In the Greek ethos of
the individual was highly valued. |
|
2.the character or disposition of a community,
group, person, etc. |
|
3.the moral element in dramatic literature that
determines a character's action rather than his or her thought or emotion. |
[Origin: 1850–55; < Gk: custom, habit,
character]
___________________________________
Vector based Graphics:
Samples:
Super Flat Art:
http://en.wikipedia.org/wiki/Superflat
http://www.artnet.com/Magazine/features/drohojowska-philp/drohojowska-philp1-18-01.asp
Takashi Murakami
http://www.assemblylanguage.com/images/Murakami.html
http://www.hiropon-factory.com/plofilenew/murakami/index-e.html
student work:
http://www.arts.rpi.edu/%7Eruiz/compart/id.html
Screenings:
Film: The Merchants of
Cool by David Rushkoff
Examines the tactics,
techniques, and cultural ramifications of these marketing moguls in 'The
Merchants of Cool.' Rushkoff talks with top
marketers, media executives and cultural/media critics, and explores the
symbiotic relationship between the media and today's teens, as each looks to
the other for their identity." The
Merchants of Cool Website at PBS.org features interview, information, and
STREAMING VIDEO of the entire documentary.
Visiting artist: none
Consumer Culture and the
Manufacturing of Desire
Studio skills: imagination in vector
based imaging, tracing, layers, color, file prep, printing, and display
Getting Started in Adobe
Illustrator:
http://www.adobe.com/education/webtech/CS2/unit_planning2/ib_home.htm
Project:
Create a unique personal
logo vector image ID Tag by considering material covered in the lecture,
the film and in studio work.
Task: Using vector based
graphics only, you will create an original id tag for your computer or
luggage that sets it apart from others and identifies it uniquely as yours.
Deliverables:
* 1 original personally
based logo, printed and displayed on your computer or luggage.
*This could be a
sticker or a hang
tag not less than 3.5 x 3.5 inches.
* 1 intact, vector based
logo file in .ai file format
Grading Criteria:
1. Assignment completed on-time
2. Adherence to at least the size and file format
specifications
3. Appropriate use of Illlustrator tools.
4. Exploration and application of creative tools
in Illustrator.
5. Quality and clarity of class presentation
6. Quality, originality, relevance and relation to you personally as an individual.