Identity:
vector based
personal logo
Lecture
topic:
Identity:
Who are we?
How we
identify ourselves:
Most of us
identify ourselves as unique individuals by:
* the color
of our hair
* the
hairstyle we wear
* the clothes
we wear
* jewelry we
adorn upon our bodies
* logos we
advertise
* icons and
objects we carry on a daily basis
What kinds of
symbols, icons, or images do you wear or carry to identify you as a unique
person? Do those objects denote underlying systems of beliefs, ideologies or
questions?
__________________________________
Plenary
exercise:
Logo count
__________________________________
How do others
identify us?
Face, (shape,
eyes, mouth)
Voice
(accent)
Genders
Height
Clothes
Hairstyle
Possibly
ethnicity or race
Name
__________________________
IDENTITY
POLITICS & RACE
2.
Coco Fusco
3.
Fred Wilson
7.
Orlan
8. Gillian
Wearing
9.
Barbie
Liberation Organization and
11. Barbara Kruger
12. Cindy Sherman
____________________
The Logo:
Logos: lo‧gos [loh-gos,
-gohs, log-os]
–noun
|
|
1. often initial capital letter |
|
|
2. Theology. the divine
word or reason incarnate in Jesus Christ. John 1:1–14. |
[Origin: 1580–90; < Gk lógos
a word, saying, speech, discourse, thought, proportion, ratio, reckoning, akin
to légein to choose, gather, recount, tell over, speak; cf. lection]
|
LO·GO n. A
programming language developed for teaching young children. Elementary
exercises involve drawing geometric shapes. |
|
lo·go A name, symbol, or trademark
designed for easy and definite recognition, especially one borne on a single
printing plate or piece of type.
|
|
Lo·gos n. 1.
Philosophy. a.
In
pre-Socratic philosophy, the principle governing the cosmos, the source of
this principle, or human reasoning about the cosmos. b.
Among
the Sophists, the topics of rational argument or the arguments themselves. c.
In
Stoicism, the active, material, rational principle of the cosmos; nous.
Identified with God, it is the source of all activity and generation and is
the power of reason residing in the human soul. 2.
Judaism. a.
In
biblical Judaism, the word of God, which itself has creative power and is
God's medium of communication with the human race. b.
In
Hellenistic Judaism, a hypostasis associated with divine wisdom. 3.
Christianity. In |
Pathos: pa‧thos
[pey-thos, -thohs, -thaws]
–noun
|
|
1.the quality or power in an
actual life experience or in literature, music, speech, a work of art, or
other forms of expression, of evoking a feeling of pity or compassion.
|
|
|
2.pity.
"the film captured all the pathos of their situation" |
|
|
3.Obsolete. suffering. |
[Origin: 1570–80; < Gk páthos
suffering, sensation]
Ethos:
e‧thos [ee-thos,
ee-thohs, eth-os, -ohs]
–noun
|
|
1.Sociology. the
fundamental character or spirit of a culture; the underlying sentiment that
informs the beliefs, customs, or practices of a group or society; dominant
assumptions of a people or period: In the Greek ethos of the individual was highly valued. |
|
|
2.the character or disposition of
a community, group, person, etc. |
|
|
3.the moral element in dramatic
literature that determines a character's action rather than his or her
thought or emotion. |
[Origin: 1850–55; < Gk: custom,
habit, character]
___________________________________
Vector based
Graphics:
Samples:
Super Flat
Art:
http://en.wikipedia.org/wiki/Superflat
http://www.artnet.com/Magazine/features/drohojowska-philp/drohojowska-philp1-18-01.asp
Takashi Murakami
http://www.assemblylanguage.com/images/Murakami.html
http://www.hiropon-factory.com/plofilenew/murakami/index-e.html
Student Work:
http://www.arts.rpi.edu/~ruiz/DIweb/Logo.html
Screenings:
Visiting
artist:
none
Not required,
but interesting if you have time:
Sturken/Cartwright
6
Consumer
Culture and the Manufacturing of Desire
Studio
skills:
imagination
in vector based imaging, tracing, layers, color, file prep, printing,
and display
Getting Started in Adobe Illustrator:
1. basics for any version
2. For specifics: http://www.adobe.com/designcenter/video_workshop/
go to
Illustrator and look at the many tutorial videos
(you can also
see many other tutorials here, so you may want to bookmark this site for future
reference)
Project:
Create a
unique personal logo vector image ID Tag by considering material
covered in the lecture, the film and in studio work.
Task: Using vector
based graphics only, you will create an original id tag for your computer
or luggage that sets it apart from others and identifies it uniquely as
yours.
Deliverables:
* 1 original
personally based logo, printed and displayed on your computer or luggage.
* This could
be a sticker or a hang tag not less than 3.5 x 3.5 inches.
* 1 intact,
vector based logo file in .ai file format
Grading
Criteria:
1. Assignment completed on-time
2. Adherence to at least the size
and file format specifications
3. Appropriate use of Illustrator tools.
4. Exploration and application of
creative tools in Illustrator.
5. Quality and clarity of class
presentation
6. Quality, originality, relevance and relation to you personally as an individual.